Marketing Glossary

This is a work in progress, but it is a start…

Blog

‘Blogger’ redirects here. For the blog publishing system. A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. ‘Blog’ can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) and are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts.

Online and offline (on-line and off-line)

The terms on-line and off-line have specific meanings with respect to computer technology and telecommunication. The concepts have however been extended from their computing and telecommunication meanings into the area of human interaction and conversation.

Forum

City square or market, place of assembly, place for conducting official business (in ancient Rome); court; place where discussions are held; message board on the Internet focused on a particular subject, facility on the Internet to hold discussions (Internet, Computers)

Teleseminars

Teleseminars are used to provide information, training, or promote or sell products to group of people interested in a particular topic. They are similar to traditional seminars, in content and purpose, but they are given over a teleconference or bridgeline rather than at a specific location. It is an emerging way to communicate, provide teletraining, and conduct business without the cost of travel. The host of the teleseminar will schedule a specific time and date in advance to communicate with his/her audience. The audience can vary in size from a few callers to 1,000 participants depending on the capacity of the bridgeline used and the popularity of the topic being discussed.

Courtesy: Wikipedia.org