Delegating tasks to your staff or hiring a consultant may help you with tasks that will free up your time to work ‘on’ your business rather than ‘in’ it… but you need to ensure the person carrying out the task knows everything required to complete it to your satisfaction – upfront!

Working ‘on’ your business allows you to:

• look for new ways to attract customers
• improve your business system
• monitor staff performance; ensuring your values and guidelines are being followed
• find new products
• analyse and beat the competition
• create new marketing campaigns
• enhance your business image
• find business partners
• and the list goes on

Of course, if you don’t want to work ‘on’ your business, and prefer to work ‘in’ it doing what you love, then delegation is great for handing out the tasks you despise. You may even have staff that would love to do that task and be better at it. (more…)