Have you ever asked your customers how you can improve your service?

The majority of businesses are too scared to ask their customers what they really think about their product and/or service, but the fact is that your customer will feel valued and appreciated if you listen to their opinion and learn from their feedback. No matter how small a suggestion, it can lead to greater overall satisfaction for your client/customer, which is your ultimate goal… right!

Suppose you don’t ask your customers for feedback and you miss something vital like … (more…)

Is your website ready for mobile browsing?

How can you tell? Visit the Mobi page on GoDaddy website. Try it right now! Compare your site with and without mobile optimization, I bet you will be surprised, I was!

You are missing heaps of opportunities because your site is not designed for mobile browsing, you can fix this easily with the mobi app from GoDaddy. Register a domain name and you get the app for free, otherwise it is still fantastic value for money and VERY easy to implement.

GoDaddy also has some fantastic business packages available with lots of freebies.

In light of recent events in Queensland and other parts of Australia over the past couple of weeks, and a nasty experience that someone very dear to me had with her business last week, I wanted to write an article about how you can ensure you have a business continuity plan in place to get you back on your feet quickly; even if everything is falling down around you and it looks like all hope is lost. (more…)

I was going to write an article about why the customer is not always right, and that is coming shortly, however this was on the top of my list so thought I would punch it out first.

This article is about dissatisfied customers and should get you thinking about whether you have existing customers that you’ve been ignoring, therefore, you are missing out (in more ways than one). So bear with me, there is a point to all this.

I am one very dissatisfied Foxtel customer, which pains me no end because my favourite shows are on Fox 8. Anyway, this is about my experience as a customer and how Foxtel seems to focus on the NEW customer and FORGETS their current customer (unless of course they are after money).

I believe forgetting about your existing customers is a huge mistake for any business, and Foxtel is likely losing business because of it.

So here is my gripe(s). (more…)

Did you know that just by rewarding your existing customers for buying from you (in the past or recently) can help your business, because:

• it demonstrates your professionalism
• it makes your customers feel appreciated
• it brings them back to your business
• it can boost your cashflow overnight
• it can attract new customers (referrals)
  

  Happy customers

If you have the email addresses, physical addresses of phone number of your customers, and/or website, you can make money overnight using the latest marketing strategies. (more…)

What if the reason why we are currently experiencing an economic crisis is because there are too many ‘get rich’ schemes ripping people off or products being sold that are not quality or do not provide value? How can they get away with it? Maybe it is time for those ‘advantage takers’ to step back and realise they now need to provide value and quality or they won’t get the droves of customers they were getting a 1-3 years back.

Have you noticed all the ‘deals’ that seem to be popping up lately, like ‘buy xyz car and get $000s cash back’; and that’s not all, you also get a set of steak knives (just kidding). If you are in business that provides a product that is ‘not’ of sound quality (unless you are a bargain shop), what do you think is going to happen to that business down the track. In recent months I have purchased several items through online wholesaler sites. The items were for personal use mostly, but here’s the thing, most of the items have either been thrown out or just not used at all because they were not of the standard I expected. (more…)

Below I have created a little questionnaire that can help you determine if you are providing ‘quality’ products.

If you have more than one product, write down or type up your answers (excel maybe more suitable) so you can see if there is a pattern by product type, supplier and so on. Below is a list of questions to ask yourself: 

That should get you started towards figuring out where your business sits in regards to ‘quality’ products but … you might like to setup a ‘quality management plan’ that includes any issues related to the above items and the action you are going to take to rectify any problems. Try to make each item in the plan measurable, so that you can see how much your system has improved over a period of time. It’s like tracking your marketing campaign really.

Congratulations if you are not experiencing any problems associated with questions 1, 2 & 3. You obviously have some sort of quality system setup, regardless if it is documented or not, and you likely know how to supply ‘quality’ products. Of course, there is probably always room for improvement and documenting a process that is working well also helps you delegate tasks to others, so you can spend time working on your business, rather than it in.

How did you go on a scale from 1-10? Please leave a comment and share your experience with us.