Posts belonging to Category business blog posts



SEO Strategies for Smart Business Owners

This coming April 2012 I will be running a beginner SEO Strategies seminar in Brisbane for small business owners.

If you have been thinking about what SEO can do for your business, this seminar will definitely help you to completely understand what is required and what you need to know to get started.

During this custom information seminar I will help you to understand  (more…)

Top 20 social media marketing tips to sell a home

Recently, a smart, savvy man named Kurt, a social media expert, decided he was going to sell his house. Not really knowing that it was going to go way above reserve, but using youtube, twitter and other media to connect with people that may just be in his target market. It was a brilliant strategy, and probably took a lot of time and a bit of investment on his part, but it certainly paid off with an extra $135,000 over the reserve price, what a great result.

If you are trying to sell a property or car using a social media marketing strategy, here are 20 tips on how to get started: (more…)

Top 10 Business Tips For Family Business

Business Tips for Family Business

Today I thought I would write about some ideas family business owners like yourself can implement to achieve higher customer and staff satisfaction.

I have written some posts on this topic before (see above links), but thought I would come from a different angle just to give you some extra things you can think about.

family business growth strategiesAs a family small business owner you have a lot at stake, you need to make sure your family gets along while they are working together and you also need to make sure they don’t feel like you are attacking them if you feel the need to say… “hey you aren’t doing what I need or you are not acting in the best interests of the business’.

A dreaded conversation for anyone, let alone family, but there are some ideas here that may help you deal with it if/when the time comes.

Here is a list of business tips for your family business that could just push your business into excellence.. want to see that happen? (more…)

How to improve service

Have you ever asked your customers how you can improve your service?

The majority of businesses are too scared to ask their customers what they really think about their product and/or service, but the fact is that your customer will feel valued and appreciated if you listen to their opinion and learn from their feedback. No matter how small a suggestion, it can lead to greater overall satisfaction for your client/customer, which is your ultimate goal… right!

Suppose you don’t ask your customers for feedback and you miss something vital like … (more…)

Business continuity – how to survive

In light of recent events in Queensland and other parts of Australia over the past couple of weeks, and a nasty experience that someone very dear to me had with her business last week, I wanted to write an article about how you can ensure you have a business continuity plan in place to get you back on your feet quickly; even if everything is falling down around you and it looks like all hope is lost. (more…)

List Of Tasks To Grow Your Site and Increase Traffic

stand out from the crowd of competitors

Stand out from the crowd of competitors - grow your site and increase traffic

How To Grow Your Site & Increase Traffic

Below is a small list of little things you can do to start increasing traffic to your website. Once you have a product to offer or some useful information you can start attracting more attention. Have you implemented all these marketing strategies. I am still working on some of them:

  1. Create useful content
  2. Update your useful content regularly. Today’s web audience expects to see fresh, unique material, and having regularly updated content will keep them coming back (don’t forget to sign up for my blog)
  3. Build sticky and interactive pages on your website including discussion boards, comment capability and anything else that helps build a community (include sharing buttons) if you have the time to monitor it
  4. Seek out partnerships with other people with email lists to promote your website (would you like to partner with me, if yes, please sign up to my blog and email me. I am currently developing an awesome product for family and small business that you might like to be part of)
  5. RSS feeds are a great way to keep visitors informed of fresh content on your site
  6. Create an affiliate program to promote your products and services (working on that one myself)
  7. Use SEO techniques to get listed naturally at the top of Google, Yahoo and other search engines (I achieved this on 2 sites)
  8. Podcasting is a great way to build a regular audience and keep them coming back, see http://www.feedforall.com/videos/what-is-podcasting.htm
  9. Invest in PPC advertising (ie. Adwords) to drive targeted traffic to your website, see http://www.google.com.au/intl/en/adwords/webinars/index.html
  10. Create a blog with fresh content that builds a regular audience. Use the following tool to find out which blog software is right for you http://www.weblogmatrix.org – I use WordPress or Blogger
  11. Build profiles on popular social networking sites such as MySpace, Facebook, LinkedIn and Twitter. Use your profiles to connect to others with similar interests and send them to your site, see http://www.linkedin.com/in/michellepavel and http://twitter.com/bestbuys4biz and http://www.facebook.com/michellepavel
  12. Invest in other forms of free and cheap advertising including banner advertising – visit http://www.fasterprofits.com.au  for a full list.

This post concept was courtesy of David Riklan, Self Growth. Links and info has been updated

How To Make An Extra $200 A Day

A Cafe Marketing Guide 

27 Money Making & Saving Ideas For Marketing Your CafeCafe Marketing Guide

My brand new ‘original’ book includes marketing ideas to help you boost your cafe or coffe shop business. When implemented correctly it will honestly drive extra cash into the till. And the best part is that it is extremely easy and you can add your own touches to make it even more effective and to suit your business.

In my new book Cafe Owner’s Guide – How To Make An Extra $200+ A Day you will find out exactly what you need to do to make that happen. I will also bet that you will be saying, “why didn’t I think of that, it’s so obvious and easy”.

If you don’t use these strategies, your competition will!

Available now for only $7

Secure payment through PayPal.

So grab your copy today, with 27 Money Making & Saving Ideas For Your Cafe, what do you have to lose. Plus, add your feedback and advertise your business, as my thank you for purchasing my book.

 

SEO training for women in business

Discover how to get top search results using SEO strategies

About 3 years ago I started to really get into seo training. I created some blogs and websites and through trial and error I now have the skills to create a website and list it on the 1st page of Google and other search engines, within 1 day.

This alone drives traffic to my websites, where I provide free business advice on a number of topics including continual improvement, marketing, quality assurance, performance, search engine optimization (SEO), and more.

how to be on google first page

Seeing your website listed on Google's first page - priceless!

Stop wondering how the heck ‘SEO’ can help you and your business and find out now?

Ranking on Google has helped me to gain credibility, with a leading American internet radio company inviting me to host my own radio show for small business (more than 1.6m followers per month); I have been listed as a women to look out for on ‘The Marketing to Women Initiative’ partner network; and I have received an offer to publish my articles on some leading business websites that have over 200,000 followers.

For me, that is so exciting because I love it (this picture really does depict my reaction when I see my sites up the list on the 1st page) and it is my dream to teach women in business how to use the internet to gain credibility and sell their products and/or services.

For you, you should be excited too, because I am going to (more…)