Posts belonging to Category internet marketing



Family Business Advice on SEO Marketing for Small Business

YAY my website is on 1st page of Google search

Wouldn’t you like to be the family business owner on top of your competitors, celebrating this seo marketing success

*YAY* my website is at the top of Google search results and I am getting huge amounts of potential customers visiting my website!

Of course you would and I would like to give you some information today to show you how you can do some seo marketing yourself.

Here is some SEO advice to suit your search engine marketing strategy for your family business.

Before doing any seo marketing you need to understand what it is your customers are searching for when they find your website.

How do you do this? You need to check the statistics on your website to look at the keywords and phrases being used to find your business. You do this from the backend using the cpanel access and the web analytics tools available on your dashboard.

Keeping in mind that unless users know the name of your business or your products they will not find you in the sea of potential competitors unless you put yourself in front of them. You need to assess whether the keywords or phrases you already know about are useful to potential customers who don’t already know about your business products and services. If they are, then you start making a short list of keywords or phrases that get the best results and the most hits on your website.

Now you need to do some research to find out what Google searches are being conducted. Of course, Google isn’t the only option but one step at a time is best. Using some free tools available on the internet such as Google Keyword Tool you can type in the keywords you shortlisted to see how many searches are conducted in your area. This tool is easy to use and you can tweek as you go along to get more accurate results.

Tick the [exact match] option on the left navigation to show results that include exactly what you have included in your shortlist.

Results are displayed in the lower pane, the competition shows the ads that are listed against those keywords, with high being heaps and low being none or minimal. Sometimes you may find the perfect keyword with low competition and high searches, if that happens you are on to a winner.

Following that research you can document the best quality keywords for your website and then start to work on an seo marketing strategy to get better ranking and more traffic to your website.

Hope this article helped you to understand search engine marketing a little better, I would be happy to offer my seo services to you as a ‘done for you’ service or provide one-on-one or group ‘seo training’ in a live environment. There is so much to learn, and it is better to learn the theory as well as the practical steps.

For SEO help check out my seo services for you on a reasonable monthly retainer

Working on your business

New FREE business internet radio show starting in 2012 – hosted by me, Michelle Pavel.

The show includes FREE business advice from experts around the globe on topics that most business owners or managers would like to understand more. With a interview/discussion style, similar to a teleseminar, shows are played twice a week and podcast on the VoiceAmerica network and itunes – did I say, all for FREE!

What’s the name of the new internet radio show?

Working on your business – how you can achieve greater success by discovering new and tested, cheap & free strategies to boost your business!

What topics will it focus on?

The range of topics will help business owners achieve greater success with their business and will include information related to all types of cheap & free marketing strategies and techniques, business systems setup, business improvement strategies, attracting customers, quality assurance, business documentation and much more.  Shows will include a mixture of industry expert guests and some of my insight. Actual show topics will include, but are not limited to: (more…)

Free Mass Traffic Review

I thought I would try something new this week, hopefully I will have the time to spend on reviewing this product and give you a true and honest idea whether it really works.

The new traffic (bringing in leads) tool is called Free Mass Traffic. Of course the product isn’t free but it supposedly generates tonnes of free traffic to any chosen site, with examples of millions of unique visitors in a week for one website.

Today, I bought the software and have given myself 30 days to review Free Mass Traffic and decide if it works.  The owner, Chris, says it should pay off very quickly. Within 7 days in fact, but we will see if that actually is the case. Time will tell.

I have downloaded all the installation and training videos and PDF files and am ready to go. So keep an eye out for this page, because I am going to come back and update it regularly with my frustrations and hopefully exciting news of making some significant $$$ without working my butt off :)

Review

Ok, so I have done my review on Free Mass Traffic and here is my verdict.

If you don’t already (more…)

12 Quick Tips To Search Google Like An Expert

I came across another interesting article today on Hubspot and thought I would share it with you. Now this comes pretty natural to me because I have worked for internet development and software engineering companies, so I have known these tricks for years, however if you have problems finding what you are after in the search engines or would like more specific search results, then read on.

This article describes briefly terms you may or may not have already heard about and will give you some quick tips to finding information that is useful and accurate on the search engines (well of course that depends on the quality of the content but we have no control over that)

Now, I know this article is a little old and there are probably newer and more comprehensive articles out there, but I believe it will still help you a lot . Read it

SEO For Small Business

Understanding the magic of metadata

Do you find search engine optimization (SEO) daunting, here is some SEO definitions to help you?

I read this article on Hubspot and thought I would share it with you. It offers great advice to small business managers and owners on the value of meta data on your website and a little about what it all means. Of course there is a LOT more too it, but it will get you started.

As part of this analysis process, one area that we look at is the ‘meta-data’ elements of the site.  This concept is often new to the small business executives I talk to, so I thought it’d be helpful to provide a simple description of what it is and why it’s important.  As is the case with prior articles in this series, if you’re an uber-techie and already grok all this stuff, feel free to save a bookmark to this article for the next time a business-type asks you what meta-data is.  It will save you 10 minutes of your life that you can’t get back. Read more >>

After you have read it, I would love you to post your comments on this page. If you need more advice I would be happy to help, just email me.

Cheers
Michelle

How To Get BIG Profits

“How Simple Products Can Result In BIG Profits…

…And It’s Not As Hard As You May Be Thinking”

 Free MP3 Audio Recording Reveals How A Product That Teaches Only 1 Simple Thing That Takes 5 Minutes To Do Has Grown To Over 23,000 Members & Generating Tens of Thousands of Dollars In Revenue

 

Discover how the simplest of simple ideas can be turned into a 23,000*+ member site that is still growing by 30+ members daily on complete autopilot after being released almost 2 years ago!

- Why you don’t have to create some crazy complex product to succeed as an online marketer

- The best place to find an unlimited treasure trove of ideas that can be turned into simple products for big profits

- Plus a few more gems revealed on this short and sweet call!

$27 Value – FREE

Video Training

This page includes links and embedded videos from recommended marketing experts that I love to follow. These guys have taught me so much in the last few years.

I highly recommend getting to know them if you want to learn more about increasing traffic, boosting sales, social networking, marketing and so much more.


Perry Belcher - all things marketing (internet, social media, copywriting, testing, tracking, traffic generation and more) – he is a bit rough around the edges, but a nice guy who gives A LOT of valuable information away for FREE or cheap! Click on the link under the video to visit my favourite sites for Perry