Why Should ‘Quality’ Play A Major Role In Your Business Philosophy?
What if the reason why we are currently experiencing an economic crisis is because there are too many ‘get rich’ schemes ripping people off or products being sold that are not quality or do not provide value? How can they get away with it?
Maybe it is time for those ‘advantage takers’ to step back and realise they now need to provide value and quality or they won’t get the droves of customers they were getting a 1-3 years back.
Have you noticed all the ‘deals’ that seem to be popping up lately, like ‘buy xyz car and get $000s cash back’; and that’s not all, you also get a set of steak knives (just kidding). If you are in business that provides a product that is ‘not’ of sound quality (unless you are a bargain shop), what do you think is going to happen to that business down the track. In recent months I have purchased several items through online wholesaler sites. The items were for personal use mostly, but here’s the thing, most of the items have either been thrown out or just not used at all because they were not of the standard I expected.
Here is the other thing, most customers will NOT complain, they will just NEVER return to buy from you again and will tell their friends not too. Frankly, if I had seen the same items in a retail store, I would have thought they weren’t worth the money, unfortunately the Internet makes products look very inviting and can easily cover up any imperfections.
Here is a classic example: (more…)






January 2, 2010
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Posted by Michelle Pavel
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