Posts belonging to Category marketing



SEO Strategies for Smart Business Owners

This coming April 2012 I will be running a beginner SEO Strategies seminar in Brisbane for small business owners.

If you have been thinking about what SEO can do for your business, this seminar will definitely help you to completely understand what is required and what you need to know to get started.

During this custom information seminar I will help you to understand clearly what (more…)

Top 20 social media marketing tips to sell a home

Recently, a smart, savvy man named Kurt, a social media expert, decided he was going to sell his house. Not really knowing that it was going to go way above reserve, but using youtube, twitter and other media to connect with people that may just be in his target market. It was a brilliant strategy, and probably took a lot of time and a bit of investment on his part, but it certainly paid off with an extra $135,000 over the reserve price, what a great result.

If you are trying to sell a property or car using a social media marketing strategy, here are 20 tips on how to get started: (more…)

Family Business Advice on SEO Marketing for Small Business

YAY my website is on 1st page of Google search

Wouldn’t you like to be the family business owner on top of your competitors, celebrating this seo marketing success

*YAY* my website is at the top of Google search results and I am getting huge amounts of potential customers visiting my website!

Of course you would and I would like to give you some information today to show you how you can do some seo marketing yourself.

Here is some SEO advice to suit your search engine marketing strategy for your family business.

Before doing (more…)

How to improve service

Have you ever asked your customers how you can improve your service?

The majority of businesses are too scared to ask their customers what they really think about their product and/or service, but the fact is that your customer will feel valued and appreciated if you listen to their opinion and learn from their feedback. No matter how small a suggestion, it can lead to greater overall satisfaction for your client/customer, which is your ultimate goal… right!

Suppose you don’t ask your customers for feedback and you miss something vital like … (more…)

Best affiliate marketing program on the net

This program is exceptional if you are interested in learning about affiliate marketing and want to setup your own affiliate program. You really don’t need to go anywhere else, they have a fantastic set of tools. So much information…. so little time :(

I have borrowed this excerpt from their site to demonstrate the quality and detail of free information available.

Join now, it’s free and find out how you can become a marketing machine and make money online using some else’s quality products in your niche.

Join now!

(more…)

Mobile browsing

Is your website ready for mobile browsing?

How can you tell? Visit the Mobi page on GoDaddy website. Try it right now! Compare your site with and without mobile optimization, I bet you will be surprised, I was!

You are missing heaps of opportunities because your site is not designed for mobile browsing, you can fix this easily with the mobi app from GoDaddy. Register a domain name and you get the app for free, otherwise it is still fantastic value for money and VERY easy to implement.

GoDaddy also has some fantastic business packages available with lots of freebies.

Free Mass Traffic Review

I thought I would try something new this week, hopefully I will have the time to spend on reviewing this product and give you a true and honest idea whether it really works.

The new traffic (bringing in leads) tool is called Free Mass Traffic. Of course the product isn’t free but it supposedly generates tonnes of free traffic to any chosen site, with examples of millions of unique visitors in a week for one website.

Today, I bought the software and have given myself 30 days to review Free Mass Traffic and decide if it works.  The owner, Chris, says it should pay off very quickly. Within 7 days in fact, but we will see if that actually is the case. Time will tell.

I have downloaded all the installation and training videos and PDF files and am ready to go. So keep an eye out for this page, because I am going to come back and update it regularly with my frustrations and hopefully exciting news of making some significant $$$ without working my butt off :)

Review

Ok, so I have done my review on Free Mass Traffic and here is my verdict.

If you don’t already (more…)

12 Quick Tips To Search Google Like An Expert

I came across another interesting article today on Hubspot and thought I would share it with you. Now this comes pretty natural to me because I have worked for internet development and software engineering companies, so I have known these tricks for years, however if you have problems finding what you are after in the search engines or would like more specific search results, then read on.

This article describes briefly terms you may or may not have already heard about and will give you some quick tips to finding information that is useful and accurate on the search engines (well of course that depends on the quality of the content but we have no control over that)

Now, I know this article is a little old and there are probably newer and more comprehensive articles out there, but I believe it will still help you a lot . Read it

SEO For Small Business

Understanding the magic of metadata

Do you find search engine optimization (SEO) daunting, here is some SEO definitions to help you?

I read this article on Hubspot and thought I would share it with you. It offers great advice to small business managers and owners on the value of meta data on your website and a little about what it all means. Of course there is a LOT more too it, but it will get you started.

As part of this analysis process, one area that we look at is the ‘meta-data’ elements of the site.  This concept is often new to the small business executives I talk to, so I thought it’d be helpful to provide a simple description of what it is and why it’s important.  As is the case with prior articles in this series, if you’re an uber-techie and already grok all this stuff, feel free to save a bookmark to this article for the next time a business-type asks you what meta-data is.  It will save you 10 minutes of your life that you can’t get back. Read more >>

After you have read it, I would love you to post your comments on this page. If you need more advice I would be happy to help, just email me.

NEW: Join me at my new SEO Strategies for Smart Business Owners (beginner) seminar in April 2012 in Brisbane

Foxtel stuffs up… again

I was going to write an article about why the customer is not always right, and that is coming shortly, however this was on the top of my list so thought I would punch it out first.

This article is about dissatisfied customers and should get you thinking about whether you have existing customers that you’ve been ignoring, therefore, you are missing out (in more ways than one). So bear with me, there is a point to all this.

I am one very dissatisfied Foxtel customer, which pains me no end because my favourite shows are on Fox 8. Anyway, this is about my experience as a customer and how Foxtel seems to focus on the NEW customer and FORGETS their current customer (unless of course they are after money).

I believe forgetting about your existing customers is a huge mistake for any business, and Foxtel is likely losing business because of it.

So here is my gripe(s). (more…)

List Of Tasks To Grow Your Site and Increase Traffic

stand out from the crowd of competitors

Stand out from the crowd of competitors - grow your site and increase traffic

How To Grow Your Site & Increase Traffic

Below is a small list of little things you can do to start increasing traffic to your website. Once you have a product to offer or some useful information you can start attracting more attention. Have you implemented all these marketing strategies. I am still working on some of them:

  1. Create useful content
  2. Update your useful content regularly. Today’s web audience expects to see fresh, unique material, and having regularly updated content will keep them coming back (don’t forget to sign up for my blog)
  3. Build sticky and interactive pages on your website including discussion boards, comment capability and anything else that helps build a community (include sharing buttons) if you have the time to monitor it
  4. Seek out partnerships with other people with email lists to promote your website (would you like to partner with me, if yes, please sign up to my blog and email me. I am currently developing an awesome product for family and small business that you might like to be part of)
  5. RSS feeds are a great way to keep visitors informed of fresh content on your site
  6. Create an affiliate program to promote your products and services (working on that one myself)
  7. Use SEO techniques to get listed naturally at the top of Google, Yahoo and other search engines (I achieved this on 2 sites)
  8. Podcasting is a great way to build a regular audience and keep them coming back, see http://www.feedforall.com/videos/what-is-podcasting.htm
  9. Invest in PPC advertising (ie. Adwords) to drive targeted traffic to your website, see http://www.google.com.au/intl/en/adwords/webinars/index.html
  10. Create a blog with fresh content that builds a regular audience. Use the following tool to find out which blog software is right for you http://www.weblogmatrix.org – I use WordPress or Blogger
  11. Build profiles on popular social networking sites such as MySpace, Facebook, LinkedIn and Twitter. Use your profiles to connect to others with similar interests and send them to your site, see http://www.linkedin.com/in/michellepavel and http://twitter.com/bestbuys4biz and http://www.facebook.com/michellepavel
  12. Invest in other forms of free and cheap advertising including banner advertising – visit http://www.fasterprofits.com.au  for a full list.

This post concept was courtesy of David Riklan, Self Growth. Links and info has been updated

How To Get BIG Profits

“How Simple Products Can Result In BIG Profits…

…And It’s Not As Hard As You May Be Thinking”

 Free MP3 Audio Recording Reveals How A Product That Teaches Only 1 Simple Thing That Takes 5 Minutes To Do Has Grown To Over 23,000 Members & Generating Tens of Thousands of Dollars In Revenue

 

Discover how the simplest of simple ideas can be turned into a 23,000*+ member site that is still growing by 30+ members daily on complete autopilot after being released almost 2 years ago!

- Why you don’t have to create some crazy complex product to succeed as an online marketer

- The best place to find an unlimited treasure trove of ideas that can be turned into simple products for big profits

- Plus a few more gems revealed on this short and sweet call!

$27 Value – FREE

How To Make An Extra $200 A Day

A Cafe Marketing Guide 

27 Money Making & Saving Ideas For Marketing Your CafeCafe Marketing Guide

My brand new ‘original’ book includes marketing ideas to help you boost your cafe or coffe shop business. When implemented correctly it will honestly drive extra cash into the till. And the best part is that it is extremely easy and you can add your own touches to make it even more effective and to suit your business.

In my new book Cafe Owner’s Guide – How To Make An Extra $200+ A Day you will find out exactly what you need to do to make that happen. I will also bet that you will be saying, “why didn’t I think of that, it’s so obvious and easy”.

If you don’t use these strategies, your competition will!

Available now for only $7

Secure payment through PayPal.

So grab your copy today, with 27 Money Making & Saving Ideas For Your Cafe, what do you have to lose. Plus, add your feedback and advertise your business, as my thank you for purchasing my book.

 

Twitter ‘How To’

This page is about Twitter and it’s related apps/sites

Click on the videos to view them. You will learn some stuff you need to know about how to use Twitter and some very cool tools to help you figure it out.

Twitter

Network FREE with millions from around the globe. In the US alone, Twitter is growing by 1,000s every day; .as it will in Australia Don’t be left behind, build up your following today and use it to connect with customers, friends and associates and f you are luck, attract customers and make money from it.

Check out this Mashable Twitter blog, an authority site >>>

Steps on ‘how to’ use Twitter and Tweetdeck

 

I use Tweetdeck and think it has great features. It is a platform that makes ‘tweeting’ much easier by organising your favourites, mentions, direct messages, so much more. Check it out.

Tweetlater

You can setup automated Twitter messages to run while you are away from the computer, but start annoying people with constant sales pitches and you will lose your followers.

Twitter follower ebook recommendation

Peter Olsen (#peteolsen) can show you how to get 1000s of followers, he now has over 100,000 followers so he knows what he is talking about.

Find friends or business using Twello

On Twello you can find businesses from all around the world, it is sort of like yellow pages but I think HEAPS better and fun.

You can also find people in your area and those with similar interests. I did a search for ‘Brisbane’ using Twellohood and came up with over 11,633 people (and 22 close to home). It is really cool.

Plus, if you tweet about twello you may even get a mention on Tweets About Twello (free advertising).

Build up followers. Open an account on twollo to setup keywords that you would like to use as an auto follow feature for fellow twittees.

twitter local (9 ways to find users in your town) -find out how easy it is to find ‘twitters’ in your area and lots of great ideas for finding people of interest that you can chat with, meet with, and do business with.

Join me on twitter – www.twitter.com/bestbuys

If you notice anything missing from this list please add it in the comments below:


How To Reward Customers

Did you know that just by rewarding your existing customers for buying from you (in the past or recently) can help your business, because:

  • it demonstrates your professionalism
  • it makes your customers feel appreciated
  • it brings them back to your business
  • it can boost your cashflow overnight
  • it can attract new customers (referrals)

    customer reward ideas

    Happy customers

If you have the email addresses, physical addresses of phone number of your customers, and/or website, you can make money overnight using the latest marketing strategies. (more…)

Want To Stand Out?

Want an idea that will make you stand out in the crowd?

stand out from the crowd of competitors

Stand out from the crowd of competitors

So how do you find an idea that will help you stand out from the crowd? It is not the idea that will necessarily help you stand out, it is:

  • the service, quality and professionalism that you provide
  • the support you offer your customers
  • the value for money you offer your customers
  • the passion you have for your business
  • your love to succeed and have fun while doing it
  • your commitment to building a better business
  • about listening to feedback and implementing improvements and features as required
  • about managing your business responsibly
  • and so on

Need help standing out or setting up a business and getting it moving forward? Contact me today!

Video Training

This page includes links and embedded videos from recommended marketing experts that I love to follow. These guys have taught me so much in the last few years.

I highly recommend getting to know them if you want to learn more about increasing traffic, boosting sales, social networking, marketing and so much more.


Perry Belcher - all things marketing (internet, social media, copywriting, testing, tracking, traffic generation and more) – he is a bit rough around the edges, but a nice guy who gives A LOT of valuable information away for FREE or cheap! Click on the link under the video to visit my favourite sites for Perry


Why Should ‘Quality’ Play A Major Role In Your Business Philosophy?

What if the reason why we are currently experiencing an economic crisis is because there are too many ‘get rich’ schemes ripping people off or products being sold that are not quality or do not provide value? How can they get away with it? Maybe it is time for those ‘advantage takers’ to step back and realise they now need to provide value and quality or they won’t get the droves of customers they were getting a 1-3 years back.

Have you noticed all the ‘deals’ that seem to be popping up lately, like ‘buy xyz car and get $000s cash back’; and that’s not all, you also get a set of steak knives (just kidding). If you are in business that provides a product that is ‘not’ of sound quality (unless you are a bargain shop), what do you think is going to happen to that business down the track. In recent months I have purchased several items through online wholesaler sites. The items were for personal use mostly, but here’s the thing, most of the items have either been thrown out or just not used at all because they were not of the standard I expected. (more…)

Why Do You Need A Quality System?

It is now more vital than ever to stay ahead of what is going on around us, so that our businesses remain in tact and stronger than ever. I strongly believe a ‘quality system’ is one way to do that. That doesn’t necessarily mean that you need to go to all the trouble and cost of obtaining an accreditation certificate to ISO 9001; what it does mean is that you can use the ISO 9001 guidelines to setup your very own quality system.

If you are having problems in areas of staff performance, comebacks, customer satisfaction… a quality system can help you:

  • identify problem areas and rectify them quickly
  • track customer feedback
  • improve performance of staff
  • with continual improvement
  • develop or provide better quality products and services
  • force you to communicate more with your staff and customers
  • increase sales and profits
  • grow your business
  • define an appropriate supplier
  • protect your business
  • standardise processes and procedures
  • gain recognition from external bodies
  • with obtaining government projects (usually certification is needed here though, but not always)
  • define roles and responsibilities of management and employees- reduce overhead costs
  • and heaps more benefits

There is a catch though … (more…)