Recently, a smart, savvy man named Kurt, a social media expert, decided he was going to sell his house. Not really knowing that it was going to go way above reserve, but using youtube, twitter and other media to connect with people that may just be in his target market. It was a brilliant strategy, and probably took a lot of time and a bit of investment on his part, but it certainly paid off with an extra $135,000 over the reserve price, what a great result.

If you are trying to sell a property or car using a social media marketing strategy, here are 20 tips on how to get started: (more…)

Have you ever asked your customers how you can improve your service?

The majority of businesses are too scared to ask their customers what they really think about their product and/or service, but the fact is that your customer will feel valued and appreciated if you listen to their opinion and learn from their feedback. No matter how small a suggestion, it can lead to greater overall satisfaction for your client/customer, which is your ultimate goal… right!

Suppose you don’t ask your customers for feedback and you miss something vital like … (more…)

Is your website ready for mobile browsing?

How can you tell? Visit the Mobi page on GoDaddy website. Try it right now! Compare your site with and without mobile optimization, I bet you will be surprised, I was!

You are missing heaps of opportunities because your site is not designed for mobile browsing, you can fix this easily with the mobi app from GoDaddy. Register a domain name and you get the app for free, otherwise it is still fantastic value for money and VERY easy to implement.

GoDaddy also has some fantastic business packages available with lots of freebies.

I was going to write an article about why the customer is not always right, and that is coming shortly, however this was on the top of my list so thought I would punch it out first.

This article is about dissatisfied customers and should get you thinking about whether you have existing customers that you’ve been ignoring, therefore, you are missing out (in more ways than one). So bear with me, there is a point to all this.

I am one very dissatisfied Foxtel customer, which pains me no end because my favourite shows are on Fox 8. Anyway, this is about my experience as a customer and how Foxtel seems to focus on the NEW customer and FORGETS their current customer (unless of course they are after money).

I believe forgetting about your existing customers is a huge mistake for any business, and Foxtel is likely losing business because of it.

So here is my gripe(s). (more…)

Stand out from the crowd of competitors - grow your site and increase traffic

How To Grow Your Site & Increase Traffic

Below is a small list of little things you can do to start increasing traffic to your website. Once you have a product to offer or some useful information you can start attracting more attention. Have you implemented all these marketing strategies. I am still working on some of them:

1. Create useful content
2. Update your useful content regularly. Today’s web audience expects to see fresh, unique material, and having regularly updated content will keep them coming back (don’t forget to sign up for my blog)
3. Build sticky and interactive pages on your website including discussion boards, comment capability and anything else that helps build a community (include sharing buttons) if you have the time to monitor it
4. Seek out partnerships with other people with email lists to promote your website (would you like to partner with me, if yes, please sign up to my blog and email me. I am currently developing an awesome product for family and small business that you might like to be part of)
5. RSS feeds are a great way to keep visitors informed of fresh content on your site
6. Create an affiliate program to promote your products and services (working on that one myself)
7. Use SEO techniques to get listed naturally at the top of Google, Yahoo and other search engines (I achieved this on 2 sites)
8. Podcasting is a great way to build a regular audience and keep them coming back, see http://www.feedforall.com/videos/what-is-podcasting.htm
9. Invest in PPC advertising (ie. Adwords) to drive targeted traffic to your website, see http://www.google.com.au/intl/en/adwords/webinars/index.html
10. Create a blog with fresh content that builds a regular audience. Use the following tool to find out which blog software is right for you http://www.weblogmatrix.org – I use WordPress or Blogger
11. Build profiles on popular social networking sites such as MySpace, Facebook, LinkedIn and Twitter. Use your profiles to connect to others with similar interests and send them to your site, see http://www.linkedin.com/in/michellepavel and http://twitter.com/bestbuys4biz and http://www.facebook.com/michellepavel
12. Invest in other forms of free and cheap advertising including banner advertising – visit http://www.fasterprofits.com.au  for a full list.

This post concept was courtesy of David Riklan, Self Growth. Links and info has been updated

Did you know that just by rewarding your existing customers for buying from you (in the past or recently) can help your business, because:

• it demonstrates your professionalism
• it makes your customers feel appreciated
• it brings them back to your business
• it can boost your cashflow overnight
• it can attract new customers (referrals)
  

  Happy customers

If you have the email addresses, physical addresses of phone number of your customers, and/or website, you can make money overnight using the latest marketing strategies. (more…)