Family Business Advice on SEO Marketing for Small Business

YAY my website is on 1st page of Google search

Wouldn’t you like to be the family business owner on top of your competitors, celebrating this seo marketing success

*YAY* my website is at the top of Google search results and I am getting huge amounts of potential customers visiting my website!

Of course you would and I would like to give you some information today to show you how you can do some seo marketing yourself.

Here is some SEO advice to suit your search engine marketing strategy for your family business.

Before doing any seo marketing you need to understand what it is your customers are searching for when they find your website.

How do you do this? You need to check the statistics on your website to look at the keywords and phrases being used to find your business. You do this from the backend using the cpanel access and the web analytics tools available on your dashboard.

Keeping in mind that unless users know the name of your business or your products they will not find you in the sea of potential competitors unless you put yourself in front of them. You need to assess whether the keywords or phrases you already know about are useful to potential customers who don’t already know about your business products and services. If they are, then you start making a short list of keywords or phrases that get the best results and the most hits on your website.

Now you need to do some research to find out what Google searches are being conducted. Of course, Google isn’t the only option but one step at a time is best. Using some free tools available on the internet such as Google Keyword Tool you can type in the keywords you shortlisted to see how many searches are conducted in your area. This tool is easy to use and you can tweek as you go along to get more accurate results.

Tick the [exact match] option on the left navigation to show results that include exactly what you have included in your shortlist.

Results are displayed in the lower pane, the competition shows the ads that are listed against those keywords, with high being heaps and low being none or minimal. Sometimes you may find the perfect keyword with low competition and high searches, if that happens you are on to a winner.

Following that research you can document the best quality keywords for your website and then start to work on an seo marketing strategy to get better ranking and more traffic to your website.

Hope this article helped you to understand search engine marketing a little better, I would be happy to offer my seo services to you as a ‘done for you’ service or provide one-on-one or group ‘seo training’ in a live environment. There is so much to learn, and it is better to learn the theory as well as the practical steps.

For SEO help check out my seo services for you on a reasonable monthly retainer

FREE Business to Business Advertising

Looking for a business to business advertising opportunity?

FREE business to business advertising available on this site, you can include your logo, website, email, phone and a short blurb about your business. absolutely no spam and only legitimate business may apply. Click here for more information.

Share this page with other business owners you know to help them advertise their business.

5 best business ideas for 2012

These home based business ideas can make you money $$$ in 2012 and are my top 5 original ideas

business ideas for anyoneHave you been dreaming about working from home, or atleast not having to work for someone else?

These unique business ideas are legit ideas that can be used to run a small business. They are not internet scam ideas, they are for real businesses with real structure and real income to help make that dream come true.

All these new business ideas were created by me and are exclusive to my sites!

If there is not a business concept in this $5 original new business ideas book, don’t worry I have hundreds of other business ideas (not all mine) in my new ebook 340 unique and creative business ideas for anyone coming soon.

So what are you waiting for, it is only $5 and you could be starting a new exciting business in 2012… CLICK HERE TO CLAIM YOUR COPY to find out more.

You can also visit my http://www.ideasforhomebusinesses.com.au/ site for extra ideas and inspiration.

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How you can improve staff morale

You might be asking yourself “How can I improve staff morale and staff satisfaction“, this post should give you some ideas to help you get started.

If you are a business owner with 1-20 staff you may like to keep reading as I discuss how to improve staff morale within your team(s) and get them to start thinking about working towards your goals for the business, rather than just completing their daily tasks.

Regardless if you have 1 or 20 or more staff, each member of your team needs to know their role and what you expect from them and believe it or it, you may find it is relatively easy to improve performance in any area of your business that includes resources, this could be suppliers, contractors, customers and so on.

How do they know their role?

Your staff (including Managers) should have …  Continue Reading »

Improving your service

Have you ever asked your customers how you can improve your service?

The majority of businesses are too scared to ask their customers what they really think about their product and/or service, but the fact is that your customer will feel valued and appreciated if you listen to their opinion and learn from their feedback. No matter how small a suggestion, it can lead to greater overall satisfaction for your client/customer, which is your ultimate goal… right!

Suppose you don’t ask your customers for feedback and you miss something vital like … Continue Reading »

Best affiliate marketing program on the net

This program is exceptional if you are interested in learning about affiliate marketing and want to setup your own affiliate program. You really don’t need to go anywhere else, they have a fantastic set of tools. So much information…. so little time :(

I have borrowed this excerpt from their site to demonstrate the quality and detail of free information available.

Join now, it’s free and find out how you can become a marketing machine and make money online using some else’s quality products in your niche.

 

Join now!

 

Continue Reading »

Can’t find a business idea…

…to suit your needs

I have heaps more ideas that may suit you. Want to find out what business you could setup. I can analyse your strengths, weaknesses, passion and capabilities to determine a good fit for you. For a personalised consultation via phone or email, contact me at advice @ bestbuys4business . com.

Upfront payment of $97 via paypal or direct debit is required for consultation.  Invoice can be sent to your paypal or other email address .

If I can’t match you with a suitable business idea I will give you your money back. Guaranteed!

List of Business Ideas …

..You Can Use Anywhere In The World

Looking for ideas to start up your own business, want to do something different but not sure what? Below is a list of creative ideas that may just fit your needs or wish list.  Enjoy!

  • create electronic photo albums on CD (families can give as gifts for xmas)
  • design and print coffee table beautifully bound hardcopy books (such as photo albums, family trees, bio, life celebration, autobiography)
  • make customised greeting cards (incl thank you, xmas, special occasion) for local businesses
  • create party packs with a theme (ie. invites, place cards, decorations, food, consulting etc)
  • come up with unique promotion items for local businesses, outsource the production to reduce headaches and costs (ie. mouse pads, mugs, calendars, gift books, cards, pens…)
  • setup a coupon newspaper that is delivered to households; where local business pays for cheap advertising each month (as required) and provides special offers to customers using the voucher Continue Reading »

Are You Looking For New Business Ideas …

… That You Can Setup and Run From Home or a Small Office?

1. List of new business ideas >>

2. How to stand out from the crowd >>

3. Need help setting up a business & getting up and running >>

4. Special offer >>

Warning: Some of the ideas listed below could make you a tonne of money, give you the ability to be creative, provide you with the option to work from home. Some of these ideas are unique, therefore, there is no-one likely doing it (if so, it is unlikely in your area) therefore there are opportunities for patent & IP protection, franchise setup, commission only agents to help sell your product/service, and much much more. If you need help setting up your business, coming up with your own business concept or marketing please send me an email and we can have a chat.

Mobile browsing

Is your website ready for mobile browsing?

How can you tell? Visit the Mobi page on GoDaddy website. Try it right now! Compare your site with and without mobile optimization, I bet you will be surprised, I was!

You are missing heaps of opportunities because your site is not designed for mobile browsing, you can fix this easily with the mobi app from GoDaddy. Register a domain name and you get the app for free, otherwise it is still fantastic value for money and VERY easy to implement.

GoDaddy also has some fantastic business packages available with lots of freebies.

Working on your business

New FREE business internet radio show starting in 2012 – hosted by me, Michelle Pavel.

The show includes FREE business advice from experts around the globe on topics that most business owners or managers would like to understand more. With a interview/discussion style, similar to a teleseminar, shows are played twice a week and podcast on the VoiceAmerica network and itunes – did I say, all for FREE!

What’s the name of the new internet radio show?

Working on your business – how you can achieve greater success by discovering new and tested, cheap & free strategies to boost your business!

What topics will it focus on?

The range of topics will help business owners achieve greater success with their business and will include information related to all types of cheap & free marketing strategies and techniques, business systems setup, business improvement strategies, attracting customers, quality assurance, business documentation and much more.  Shows will include a mixture of industry expert guests and some of my insight. Actual show topics will include, but are not limited to: Continue Reading »

Keyword Winner Review

New Keyword Winner – an SEO plugin for WordPress – Targets blog keywords to help improve your SEO ranking

What looks different with this keyword tool is that it does not promise to drive thousands of visitors to your site, that’s a good thing because the developer is not promising something it can’t deliver, but it is likely to do just that. Although you do have to do a little work to support it, it seems very easy to use and looks like a very exciting plugin to drive traffic to your blog(s).

Keyword Winner is a paid plugin for your blog(s) that helps you zoom in on your preferred target market by setting up your blog posts and pages to reach that target market. When you start a page or post you just click on the button to find the most suitable keywords for you. Watch the video (enable audio) to see for yourself. I think you will be pleasantly surprised, because the developer actually shows you what it does! I think it is really cool. If you have multiple blogs you can buy an unlimited licence, which I think is a fantastic idea.

I am currently reviewing this tool, at first glance it could be very effective. If you found this page it has worked :)  Keep an eye out for this page for the results I have noticed over the next 4 weeks of my Keyword Winner review. See Keyword Winner review below.

Keyword Winner

Watch the video (enable audio) to see for yourself.

My Keyword Winner Review

At first glance Continue Reading »

Free Mass Traffic Review

I thought I would try something new this week, hopefully I will have the time to spend on reviewing this product and give you a true and honest idea whether it really works.

The new traffic (bringing in leads) tool is called Free Mass Traffic. Of course the product isn’t free but it supposedly generates tonnes of free traffic to any chosen site, with examples of millions of unique visitors in a week for one website.

Today, I bought the software and have given myself 30 days to review Free Mass Traffic and decide if it works.  The owner, Chris, says it should pay off very quickly. Within 7 days in fact, but we will see if that actually is the case. Time will tell.

I have downloaded all the installation and training videos and PDF files and am ready to go. So keep an eye out for this page, because I am going to come back and update it regularly with my frustrations and hopefully exciting news of making some significant $$$ without working my butt off :)

Review

Ok, so I have done my review on Free Mass Traffic and here is my verdict.

If you don’t already Continue Reading »

Business continuity – how to survive

In light of recent events in Queensland and other parts of Australia over the past couple of weeks, and a nasty experience that someone very dear to me had with her business last week, I wanted to write an article about how you can ensure you have a business continuity plan in place to get you back on your feet quickly; even if everything is falling down around you and it looks like all hope is lost. Continue Reading »

Start a business in 2011

Merry Christmas and Happy New Year to you my friend, thanks for visiting my blog. I am making some asthetic adjustments in the next few weeks so please bear with me on any design issues.

I thought I would let you know that I am going to start the new year off with a bang, want to join me.

My new ebook titled … 340 unique and creative business ideas that anyone can use is going to be released on 1st March 2011 and if you have been thinking about starting a new business or starting over, then let me help you with some new, refreshing and unique ideas plus some old ideas with a twist.

I have been putting these ideas together for a while, with nearly 60 pages of ideas there is bound to be a business idea in there that you will like. Whether you just want to make some extra money or looking for a new start, there is a business idea in this book that will suit small business, home business, corporate setup, charity or just a hobby.

You can find out more by visiting my ideasforhomebusinesses.com.au site or send me an email. Just sign up @ ideasforhomebusinesses.com.au and you will receive notification as soon as it is released, plus some surprise bonuses that will help you to boost your business once you get started.

I wish you happiness, prosperity and health in 2011 and hope I can help you achieve some of your goals and dreams.

Home Business Ideas

Check out all the home based business and money making ideas of my www.ideasforhomebusinesses.com.au website.

Affiliate marketing pages have links to some great products to help you setup your own affiliate marketing empire, plus lots of great products and ideas for starting your own home based business.

Topics include:

12 Quick Tips To Search Google Like An Expert

I came across another interesting article today on Hubspot and thought I would share it with you. Now this comes pretty natural to me because I have worked for internet development and software engineering companies, so I have known these tricks for years, however if you have problems finding what you are after in the search engines or would like more specific search results, then read on.

This article describes briefly terms you may or may not have already heard about and will give you some quick tips to finding information that is useful and accurate on the search engines (well of course that depends on the quality of the content but we have no control over that)

Now, I know this article is a little old and there are probably newer and more comprehensive articles out there, but I believe it will still help you a lot . Read it

SEO For Small Business

Understanding the magic of metadata

Do you find search engine optimization (SEO) daunting, here is some SEO definitions to help you?

I read this article on Hubspot and thought I would share it with you. It offers great advice to small business managers and owners on the value of meta data on your website and a little about what it all means. Of course there is a LOT more too it, but it will get you started.

As part of this analysis process, one area that we look at is the ‘meta-data’ elements of the site.  This concept is often new to the small business executives I talk to, so I thought it’d be helpful to provide a simple description of what it is and why it’s important.  As is the case with prior articles in this series, if you’re an uber-techie and already grok all this stuff, feel free to save a bookmark to this article for the next time a business-type asks you what meta-data is.  It will save you 10 minutes of your life that you can’t get back. Read more >>

After you have read it, I would love you to post your comments on this page. If you need more advice I would be happy to help, just email me.

Cheers
Michelle

Foxtel stuffs up… again

I was going to write an article about why the customer is not always right, and that is coming shortly, however this was on the top of my list so thought I would punch it out first.

This article is about dissatisfied customers and should get you thinking about whether you have existing customers that you’ve been ignoring, therefore, you are missing out (in more ways than one). So bear with me, there is a point to all this.

I am one very dissatisfied Foxtel customer, which pains me no end because my favourite shows are on Fox 8. Anyway, this is about my experience as a customer and how Foxtel seems to focus on the NEW customer and FORGETS their current customer (unless of course they are after money).

I believe forgetting about your existing customers is a huge mistake for any business, and Foxtel is likely losing business because of it.

So here is my gripe(s). Continue Reading »

How To Grow Your Site and Increase Traffic

Below is a small list of little things you can do to start increasing traffic to your website. Once you have a product to offer or some useful information you can start attracting more attention. Have you implemented all these marketing strategies. I am still working on some of them:

  1. Create useful content. Nothing else is important (hopefully I am starting to do that for you)
  2. Update your useful content regularly. Today’s web audience expects to see fresh material, and having regularly updated content will keep them coming back (don’t forget to sign up for my blog)
  3. Build sticky and interactive pages on your website including discussion boards, comment capability and anything else that helps build a community (include sharing buttons)
  4. Seek out partnerships with other people with email lists to promote your website (would you like to partner with me, if yes, please sign up to my blog and email me. I am currently developing an awesome product for family and small business that you might like to be part of)
  5. RSS feeds are a great way to keep visitors informed of fresh content on your site. For an explanation of RSS feeds, see http://www.youtube.com/watch?v=0klgLsSxGssU and how easy it is to receive up-to-date information from your favourite sites
  6. Create an affiliate program to promote your products and services (working on that one myself)
  7. Use SEO techniques to get listed naturally at the top of Google, Yahoo and other search engines (I achieved this on 2 sites)
  8. Podcasting is a great way to build a regular audience and keep them coming back, see http://www.feedforall.com/videos/what-is-podcasting.htm
  9. Invest in PPC advertising (ie. Adwords) to drive targeted traffic to your website, see http://www.google.com.au/intl/en/adwords/webinars/index.html
  10. Create a blog with fresh content that builds a regular audience. Use the following tool to find out which blog software is right for you http://www.weblogmatrix.org – I use WordPress or Blogger
  11. Build profiles on popular social networking sites such as MySpace, Facebook, LinkedIn and Twitter. Use your profiles to connect to others with similar interests and send them to your site, see http://www.linkedin.com/in/michellepavel and http://twitter.com/bestbuys and http://www.facebook.com/?sk=welcome#!/profile.php?id=100000072687878
  12. Invest in other forms of free and cheap advertising including banner advertising – visit http://www.fasterprofits.com.au  for a full list.

This post concept was courtesy of David Riklan, Self Growth. Links and info has been updated